22/03/2021

Back to the future with Google

We’ve partnered with Google, to serve our hotel partners organic listings with exact Availability, Rates, and Inventory
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Google Ads Listing

On the 9th of March 2021, Google announced the introduction of free organic listings to augment their Google Hotel Ads offerings. The policy change is highly valuable to hotels, improving greatly their ability to drive organic low cost and direct bookings, a channel that is ideal through cooperation with AeroGuest as a technology partner.

Through direct integration to your existing channel manager TravelClick, RateTiger, SmartHOTEL, d-edge, or SiteMinder we can serve your exact Availability, Rates, and Inventory (ARI) through optimal OTA (Open Travel Alliance) XML Push.

OTA XML Push was simultaneously introduced by Google on the 9th of March to greatly improve the connection through increased bandwidth and real-time rates and prices, resulting in an increased ratio of organic bookings as compared to the previous PULL method. We support this integration method from day 1.

As with everything else AeroGuest delivers, we’re open and completely flexible to the engagement you’d like to have with us on serving your Google Hotel Ads Listings. We’re able to work at these 3 different levels:

A: As AeroGuest branded channel with our distinct AeroGuest USPs:

  • Mobile Check-in pre-arrival (web & app)
  • Choose your own room incl. map overview
  • Easy Upgrade Room
  • Hotel Loyalty Program
  • Touch Free Hotel Stay

B: White-labeled as your hotel's direct booking channel with the "Official site" tag. Booking traffic will either be directed to a domain whitelisted landing page that we serve or directly to your hotel’s website, in this case, we’ll also deliver your website's booking engine.

C: Supporting your hotels Google Ads Account, if you'd like the "Official site" listing to be shown at the very top as Google Hotel Ads paid advertisement. In this case, we’ll be able to advertise the unique USPs of mobile check-in and the exact choice of room directly on the ad itself.