Hotel Communication | Social MediaSocial media as a valuable element of a hotel marketing toolkit.
When it comes to communicating online check-in and other AeroGuest benefits which are ultimately making the guest stay more convenient – using the hotel’s own channels is the most powerful way of doing so.
Social media is a valuable element of a hotel marketing toolkit and building a well-grounded presence keeps your hotel on top of the mind of travelers and eventually generates more revenue.
If you know that social media works well for your hotel business and you have an active account, it’s worth considering to inform your guests about the benefits also there. Show them you are innovative enough to keep up with the latest technology. At the end of the day, it’s the guests who drive this digital transformation in the hospitality industry.
It needs to be in your best interest to inform potential guests of what you can offer that other hotels don’t.